Signal Optional demand check
Brief The throw that makes your couch feel like the last quiet sce
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief x-ai/grok-4.6
The throw that makes your couch feel like the last quiet scene before the twist.
Buyer A true-crime listener who hosts low-key Friday nights with a partner or two friends and wants the living room to feel themed without looking like a costume-shop gag. Buying moment She queues an unsolved-case episode, dims the lamps, pours something warm, and wants the blanket on the couch to read as the ‘set dressing’ for Murder Mystery Night—something guests notice and want to steal, not a joke slogan. Insight Dark curiosity and physical comfort can share one object if the art feels like a keepsake from a night they’d actually host, not a crime-scene parody. Product thesis A 50×60 plush blanket whose original still-life graphic turns a true-crime comfort ritual into a giftable, display-worthy night-in object rather than generic type. Visual family cozy-noir illustrated still life — Centered coffee-table tableau: steaming mug, folded blank dossier pages, vintage magnifying glass catching a highlight, red-string ‘map’ that resolves into a loose constellation over a candle, all in painterly line-and-wash with no readable case names. Palette oxblood, warm cream, charcoal, antique gold, muted teal Hero scene Couch at dusk, episode paused, blanket draped so the coffee-table still life is readable, two mugs and a remote in frame, guests arriving with a bottle. Ad angle Gift the night-in aesthetic, not another blank throw. PDP promise Art meant to look like a keepsake from the night you host—not a slogan on a throw. Review question Does the coffee-table still life feel cozy-noir and giftable, or does it tip into gore, parody, or generic type? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookThe throw that makes your couch feel like the last quiet scene before the twist. ✓ Specific buyer + momentA true-crime listener who hosts low-key Friday nights with a partner or two friends and wants the living room to feel th ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.