Signal Optional demand check
Brief For the days that don't make it onto a calendar, but define
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief gemini-3.1-flash-lite
For the days that don't make it onto a calendar, but define the decade.
Buyer The Sentimental Millennial Partner Buying moment A partner searching for an anniversary gift that acknowledges the 'unspoken' milestones—not just the big round numbers, but the thousands of quiet, shared mornings that define a life together. Insight People don't want generic 'Happy Anniversary' merchandise; they want a wearable artifact that celebrates the mundane, consistent reality of a long-term commitment. Product thesis A design that elevates the 'everyday' anniversary into a badge of honor, moving away from Hallmark sentimentality toward a graphic aesthetic that feels like a shared secret between partners. Visual family A 1970s-inspired collegiate aesthetic that utilizes arched, heavy-weight typography and a coarse-texture screen print to evoke the feeling of a well-worn, long-loved favorite garment. — STILL BREWING TOGETHER Palette Faded Navy, Cream, Muted Burnt Orange Hero scene A candid shot of two partners in a sunlit kitchen, wearing the garment while holding matching mugs, focusing on the comfort of the moment rather than the product posing. Ad angle Focus on the 'Anti-Anniversary'—the gift for the couple who skips the fancy dinner to stay in and be themselves. PDP promise A garment built for the long haul—designed with a distressed, lived-in aesthetic that gets better with every wash, just like the relationship it celebrates. Review question Does the 'coffee mug' motif feel too specific, or does it effectively represent the 'shared morning' narrative without becoming a kitchen-ware advertisement? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookFor the days that don't make it onto a calendar, but define the decade. ✓ Specific buyer + momentThe Sentimental Millennial Partner ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.