CREATIVE DIRECTOR BRIEFpaid primary · x-ai/grok-4.6
When strangers ask if that’s your baby on the leash, you don’t correct them.
An original illustrated lockup of a devoted human and a slightly feral fur child that prints transparently on light and dark apparel, reads as humor from six feet, and feels giftable rather than novelty-cheap.
GRAPHIC FAMILYwearable-humor illustrated character lockup
BUYER MOMENTAfter a chaotic vet visit they post a proud-parent selfie with their anxious terrier mix, then hunt a tee their sibling will snort at when they show up to family dinner still covered in fur.
FRONT ARTCentered scene: smiling adult holding a leash that becomes a baby sling; fluffy mixed-breed dog in a tiny paper crown peeks out, one paw grabbing a coffee cup. Tiny accent: FUR BABY PARENT.
HERO SCENECafe patio: wearer laughs while a dog sits in the extra chair like a toddler; graphic readable, leash in frame, golden-hour light, no extra lockups.
HUMAN REVIEW QUESTION
Does the sling-and-crown illustration feel like a proud-parent joke people would wear in public, or does it read costume-y or breed-specific?
No unverified catalog image is shown. Keep, rewrite, or request alternatives before production art is generated.