Signal Optional demand check
Brief When strangers ask if that’s your baby on the leash, you don
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief x-ai/grok-4.6
When strangers ask if that’s your baby on the leash, you don’t correct them.
Buyer Adults 25–44 who call dogs or cats their kids, buy wearable jokes as gifts, and want a graphic that photographs on walks, brunch, and group chats without looking slogan-mill generic. Buying moment After a chaotic vet visit they post a proud-parent selfie with their anxious terrier mix, then hunt a tee their sibling will snort at when they show up to family dinner still covered in fur. Insight Fur-parent identity is emotional, not a hashtag; they want a small illustrated scene that makes the pet visibly the child so the joke lands in a photo without a paragraph of text. Product thesis An original illustrated lockup of a devoted human and a slightly feral fur child that prints transparently on light and dark apparel, reads as humor from six feet, and feels giftable rather than novelty-cheap. Visual family wearable-humor illustrated character lockup — Centered scene: smiling adult holding a leash that becomes a baby sling; fluffy mixed-breed dog in a tiny paper crown peeks out, one paw grabbing a coffee cup. Tiny accent: FUR BABY PARENT. Palette warm cream, cocoa brown, blush pink, ink black, mustard Hero scene Cafe patio: wearer laughs while a dog sits in the extra chair like a toddler; graphic readable, leash in frame, golden-hour light, no extra lockups. Ad angle The gift for the friend whose baby registry is all treats, toys, and a stroller that happens to have four paws. PDP promise A wearable family portrait for people whose children have whiskers—transparent art for light and dark, meant to gift and to photograph. Review question Does the sling-and-crown illustration feel like a proud-parent joke people would wear in public, or does it read costume-y or breed-specific? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookWhen strangers ask if that’s your baby on the leash, you don’t correct them. ✓ Specific buyer + momentAdults 25–44 who call dogs or cats their kids, buy wearable jokes as gifts, and want a graphic that photographs on walks ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.