Signal Optional demand check
Brief The ones you’d run through fire for just hid your keys in th
Production art Needs KEEP / REWRITE / KILL
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief x-ai/grok-4.6
The ones you’d run through fire for just hid your keys in the cereal.
Buyer Parents who laugh-cry through bedtime talks and want a crewneck that admits the chaos without a lecture. Buying moment Sunday night, the floor is a Lego minefield, one child is cross-examining bedtime, and the parent whispers the title while folding a shirt that will be on the floor again in minutes. Insight Love and exasperation share the same couch; wearing that honesty feels like joining a club that already knows the punchline. Product thesis Turns a parent’s most honest aside into a scene people want on their chest, in gift bags, and in pickup photos—not another slogan sweatshirt. Visual family wearable-humor-domestic-illustration — Illustrated living-room: parent slouched with cooling mug while two kids climb curtains and dump toys. Phrase appears as fridge-magnet letters, not floating type. Palette cream, charcoal, mustard, terracotta Hero scene Overhead kitchen shot: sweatshirt on a parent at the island, cereal box open, small hands reaching; graphic fully visible, faces cropped or turned. Ad angle For the group chat that is 90 percent this exact energy. PDP promise Inside-joke illustration that photographs well, gifts easily, and still looks like art at school pickup. Review question Would a parent screenshot this living-room scene as that’s my house, or does it still feel like generic family merch? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookThe ones you’d run through fire for just hid your keys in the cereal. ✓ Specific buyer + momentParents who laugh-cry through bedtime talks and want a crewneck that admits the chaos without a lecture. ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
Master graphic v1 · review ready · gemini-2.5-flash-image
review The design itself. Everything downstream is built on the KEPT version.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.
