Signal Optional demand check
Brief The punchline you wear before anyone hits play.
Production art Needs KEEP / REWRITE / KILL
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief x-ai/grok-4.6
The punchline you wear before anyone hits play.
Buyer The movie-night host in their late 20s to early 40s who gifts humor they would actually wear—someone who wants a zip-up that signals cinephile wit without looking like licensed merch. Buying moment Friday group chat is arguing over what to stream. They zip the navy hoodie before friends arrive. Mid-debate someone clocks the chest graphic, laughs, and the fight melts into swapping favorite wrap-party stories—the hoodie becomes the night’s icebreaker. Insight Wearable-humor buyers skip quote tees they outgrow; they want an illustrated punchline that still looks adult on a zip-up, so it works for grocery runs, casual Fridays, and the living-room premiere without explaining the joke twice. Product thesis An original wearable-humor concept for a zip-up: a cinema-pun illustration people would choose for movie night, gifting, and casual layering, with one transparent graphic built to read on light and dark garments. Visual family illustrated cinematic pun tableau with art-integrated lettering — Chest-centered original scene of a vintage clapperboard snapping shut on a steaming takeout burrito, filmstrip steam curls, tiny original extras holding popcorn in the corners, and brush lettering formed from the clapper sticks themselves reading THAT'S A WRAP as object, not floating type. Palette warm cream, marquee gold, soft chili red, projector charcoal Hero scene Person mid-zip on the navy hoodie in a dim living room, projector glow on the wall, clapper-burrito graphic catching light while two friends on the couch point and laugh—no UI chrome, no fake brand marks. Ad angle Gift the friend who always says one more episode—humor they would actually zip up on a Tuesday. PDP promise An illustrated cinema pun meant to be seen on a zip-up: conversation-ready on the chest, gift-ready in photos, with a print approach that stays crisp on light and dark colors. Review question Does the clapper-burrito THAT'S A WRAP tableau feel like original wearable humor a cinephile would actually put on, or does it still read as a generic pun tee? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookThe punchline you wear before anyone hits play. ✓ Specific buyer + momentThe movie-night host in their late 20s to early 40s who gifts humor they would actually wear—someone who wants a zip-up ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
Master graphic v1 · review ready · gemini-2.5-flash-image
review The design itself. Everything downstream is built on the KEPT version.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.
