Signal Optional demand check
Brief The scent of turning off the world.
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief gemini-3.1-flash-lite
The scent of turning off the world.
Buyer The 'Burnout Professional' (Age 28-40), working hybrid roles, who views home as a sanctuary from digital saturation. Buying moment It is 8:30 PM on a Tuesday. The laptop is closed, the overhead lights are killed, and the user is lighting a candle to signal the transition from 'productivity mode' to 'human mode.' Insight Modern comfort isn't about luxury; it's about the physical act of silencing the day. The candle is the anchor for this mental reset. Product thesis FGS-C019 functions as a tactile ritual tool that bridges the gap between high-pressure work hours and personal decompression. Visual family A sophisticated, single-weight continuous line drawing that captures a moment of stillness, using negative space to evoke tranquility. — SLOW DOWN
Comfort & Connection
FGS RITUALS Palette Cream (base), Warm Sand, Muted Terracotta (accent) Hero scene A top-down shot of a dimly lit coffee table; the candle flickers next to a closed notebook and a cup of herbal tea, with soft shadows cast by the jar. Ad angle Stop scrolling. Light the flame. Reclaim your evening. PDP promise Hand-poured for consistent, clean-burning transition rituals. Review question Does the continuous line motif feel too abstract, or does it effectively communicate the 'unwinding' ritual to the buyer? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookThe scent of turning off the world. ✓ Specific buyer + momentThe 'Burnout Professional' (Age 28-40), working hybrid roles, who views home as a sanctuary from digital saturation. ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.