Signal Optional demand check
Brief The inside joke of empty-gym jumpers, overtime heartbreak, a
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief x-ai/grok-4.6
The inside joke of empty-gym jumpers, overtime heartbreak, and one more run that is never one.
Buyer Adult rec-league lifer who keeps a ball in the trunk, still hears gym sneakers in their sleep, and shops for anyone who texts nothing but box scores. Buying moment After a casual Saturday run that turned into four games and a disputed foul, they hunt a gift for the cousin who lives for last-second shots and never sits still on the couch. Insight Hoop people do not wear fandom as a costume; they need a joke that recognizes the twitch in their wrist every time an orange sphere appears. Product thesis Original wearable-humor illustration that turns court obsession into a graphic people want to wear, gift, or photograph—not generic sports typography. Visual family wearable-humor — Cartoon pebbled-orange basketball as an expressive face mid-fadeaway, orbiting sneakers, motion lines hinting a crooked halo, tiny play-clipboard wink. Illustration leads; type is a small integrated badge only. Palette hoop orange, asphalt black, chalk white, gym-floor maple, sideline teal Hero scene Driveway at golden hour: wearer mid-laugh, graphic catching light while a friend air-balls and both point at the shirt. Ad angle For the person whose mood still depends on whether the last shot dropped. PDP promise A hoop-brain graphic built to gift, wear to rec night, and survive group-chat roasting. Review question Does the hoop-head illustration feel like something a real basketball person would proudly wear, or does it still read as generic sports clipart? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookThe inside joke of empty-gym jumpers, overtime heartbreak, and one more run that is never one. ✓ Specific buyer + momentAdult rec-league lifer who keeps a ball in the trunk, still hears gym sneakers in their sleep, and shops for anyone who ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.