Signal Optional demand check
Brief Your mat isn't just gear—it's your daily sanctuary.
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief gemini-3.1-flash-lite
Your mat isn't just gear—it's your daily sanctuary.
Buyer The 'Morning Ritual' seeker, aged 25–40, who views physical movement as a spiritual anchor before a high-pressure workday. Buying moment A quiet, dimly lit living room at 6:00 AM. Sunlight begins to hit the floor, revealing the mat as the 'altar' where the user finds their mental balance before the chaos of emails and notifications begins. Insight People don't just buy a yoga mat for the grip; they buy it to define a sacred space in their home where they are allowed to be imperfect and still. Product thesis A high-utility, large-format mat that doubles as an aesthetic centerpiece, blending physical support with a grounding visual reminder of inner strength. Visual family A 1970s-inspired athletic aesthetic featuring sun-faded, distressed typography and organic, weathered textures that evoke a sense of timeless resilience. — STRENGTH IN STILLNESS Palette Burnt Orange, Muted Cream, Deep Charcoal Hero scene A top-down shot of the mat laid out on a hardwood floor, bathed in soft morning light, with a single unlit candle and a journal placed at the edge. Ad angle Focus on the 'Sacred Space' concept: turning a corner of your home into a personal retreat where you can disconnect to reconnect. PDP promise Extra-large dimensions for total freedom of movement, designed with a durable, non-slip surface that grounds your practice and anchors your morning. Review question Does the mountain motif feel too literal, or does it successfully bridge the gap between 'athletic gear' and 'inspirational wall art'? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookYour mat isn't just gear—it's your daily sanctuary. ✓ Specific buyer + momentThe 'Morning Ritual' seeker, aged 25–40, who views physical movement as a spiritual anchor before a high-pressure workda ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.