Signal Optional demand check
Brief The joke lands before the first scene.
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief x-ai/grok-4.6
The joke lands before the first scene.
Buyer A cinephile host who treats Friday screenings like a ritual and wants a hoodie that earns a laugh from friends without looking like franchise merch. Buying moment After a draining week they dim the lights, pass the popcorn, and hit pause for a snack debate. They want a chest gag that feels like an inside joke with the group—not a poster reprint—so the night starts with a grin before the first scene. Insight Buyers gift and wear humor that proves they actually watch movies. A clever original visual gag beats licensed logos because it feels personal, photo-ready, and safe to give the friend who always chooses the film. Product thesis Navy pullover hoodie with an original movie-pun illustration people want to wear on screening night, gift to the group’s picker, and show in photos—built as one transparent graphic that stays clear on light and dark garments. Visual family wearable-humor cinema-pun illustration — Chest-centered original gag: a clapperboard whose sticks form a buttered popcorn box; the clap sprays kernels that shape a tiny marquee. Small ticket badge with original line 'Reel Talk' as support only, not the hero. Palette butter cream, tomato red, slate charcoal, warm gold, off-white highlight Hero scene Warm lamp-lit sofa, navy hoodie wearer paused with remote, popcorn in frame, friends laughing at the chest gag—intimate living-room premiere, not a theater. Ad angle Wearable humor for the friend who always picks the film—gift the gag, wear the night, photograph the pause. PDP promise Original movie-pun art meant to get a screening-night laugh and stay crisp as a transparent print on light or dark hoodies. Review question Does the clapperboard-as-popcorn gag feel original and gift-worthy on a navy hoodie, or does it still scan as generic movie-night clipart? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookThe joke lands before the first scene. ✓ Specific buyer + momentA cinephile host who treats Friday screenings like a ritual and wants a hoodie that earns a laugh from friends without l ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.