Signal Optional demand check
Brief For the woman who taught you everything, except how to slow
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief gemini-3.1-flash-lite
For the woman who taught you everything, except how to slow down.
Buyer The Sentimental Adult Child, aged 28-42, who feels the distance of adulthood and seeks a tangible way to bridge the gap between busy schedules and meaningful connection. Buying moment A quiet Sunday morning where the buyer finds an old photograph of their mother, realizing that while they talk on the phone, they rarely stop to acknowledge the specific, small ways she shaped their character. Insight Gratitude isn't about grand gestures; it's about the 'memory-scent' connection—the realization that a mother's influence is woven into the mundane habits of our daily lives. Product thesis A premium home fragrance that serves as a physical vessel for gratitude, turning a standard candle into a recurring ritual of appreciation rather than a 'disposable' gift. Visual family A sophisticated, high-end botanical composition that uses delicate, airy line work to frame a message of timeless warmth and gratitude. — Grateful for the Roots / Memory & Gratitude / FGS Studio Collection Palette Cream, Dusty Sage, Soft Blush Hero scene A sun-drenched breakfast nook where the candle sits next to a handwritten note and a vintage photo, with the flame flickering in soft focus. Ad angle The 'Memory Trigger' approach: Focus on the sensory connection between scent and childhood nostalgia. PDP promise Hand-poured with a proprietary soy-wax blend designed for a clean, long-lasting scent throw that fills a room with calming jasmine and white tea notes. Review question Does the botanical motif feel sufficiently 'premium' to justify the gift-status of the candle, or does it lean too far into generic floral territory? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookFor the woman who taught you everything, except how to slow down. ✓ Specific buyer + momentThe Sentimental Adult Child, aged 28-42, who feels the distance of adulthood and seeks a tangible way to bridge the gap ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.