Signal Optional demand check
Brief Your evening ritual, elevated.
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief gemini-3.1-flash-lite
Your evening ritual, elevated.
Buyer The high-achieving professional woman, aged 28-40, who treats 'me-time' as a necessary, non-negotiable recovery tool. Buying moment It is 9:15 PM on a Tuesday. The laptop is closed, the phone is in another room, and the house is finally quiet. She is lighting this candle to signal the transition from 'doing' to 'being.' Insight True luxury in a digital-first world isn't about excess; it's about the ability to command a moment of absolute stillness. Product thesis A premium sensory anchor that transforms a chaotic home space into a sanctuary through scent and minimalist visual grounding. Visual family A sophisticated, airy aesthetic utilizing a single continuous line to represent a state of flow, framed by significant negative space. — STILLNESS
Ritual Scent Collection
FGS Wellness Studio Palette Cream (background), Soft Sage (motif/text), Warm Sand (accents) Hero scene A top-down, cinematic shot of the candle placed on a marble surface next to an open book and a ceramic tea mug, soft golden-hour lighting. Ad angle The 'End-of-Day Transition': Stop scrolling and start breathing. PDP promise Hand-poured for a clean, long-lasting burn that helps you reclaim your evening from the demands of the day. Review question Does the continuous line motif feel too abstract, or does it effectively communicate the 'calm/flow' emotion required for a wellness candle? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookYour evening ritual, elevated. ✓ Specific buyer + momentThe high-achieving professional woman, aged 28-40, who treats 'me-time' as a necessary, non-negotiable recovery tool. ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.