Signal Optional demand check
Brief When words aren't enough, wrap yourself in the weight of a m
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief gemini-3.1-flash-lite
When words aren't enough, wrap yourself in the weight of a memory.
Buyer The Grieving Caregiver or Comfort-Seeker Buying moment A daughter sitting in a quiet, dimly lit living room after a long week, draped in the blanket while looking at an empty chair where a loved one used to sit. Insight People don't want a 'memorial' product; they want a tangible, heavy-weight physical presence that mimics the feeling of a warm embrace during moments of profound loneliness. Product thesis A high-contrast, woven textile that transforms a static room into a sanctuary, turning the 'Angel Wings' concept into a bold, architectural statement rather than a delicate keepsake. Visual family A striking, single-weight continuous line illustration that prioritizes bold negative space to create high visibility from across a room. — HELD IN THE LIGHT. ALWAYS NEAR. Palette Deep Charcoal, Cream, Muted Sage Hero scene A cinematic slow-pan across a textured living room showing the blanket draped over a velvet armchair, catching the late afternoon sun. Ad angle The 'Comfort Barrier'—positioning the blanket as a way to create a personal, safe space in a house that feels too quiet. PDP promise A woven heirloom designed to provide physical comfort; it doesn't just look like a blanket, it feels like a weighted companion. Review question Does the abstract nature of the wings avoid the 'cemetery aesthetic' while maintaining the requested 'Angel' theme? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookWhen words aren't enough, wrap yourself in the weight of a memory. ✓ Specific buyer + momentThe Grieving Caregiver or Comfort-Seeker ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.