Signal Optional demand check
Brief The crewneck that toasts the morning you actually made it ou
Production art Needs KEEP / REWRITE / KILL
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief x-ai/grok-4.6
The crewneck that toasts the morning you actually made it out.
Buyer A parent who treats packing lunchboxes and surviving bedtime stalling as unofficial holidays worth a quiet toast. Buying moment After another school-morning scramble that somehow still ended with everyone out the door, they want a crewneck that celebrates the unphotogenic win instead of waiting for a vacation or a report card. Insight Most celebration apparel only honors big, grid-ready milestones; this buyer wants permission to wear a joke about the repeatable, slightly burnt Tuesdays that actually make a family. Product thesis A wearable still-life that turns kitchen chaos into an affectionate inside joke—specific enough to gift, funny enough to wear on a black crewneck without looking like generic type. Visual family kitchen still-life toast — Compact hand-inked still life centered on the chest: a bite-taken piece of toast, a banana with one peel drooping, a crumpled sticky note, and a juice-box straw clustered as if being raised in a toast, plus a tiny burst of cereal-shaped confetti. No large lettering; the only words are a tiny handwritten these on the sticky note. Palette ink charcoal, toast cream, banana yellow, juice red, cereal gold Hero scene Kitchen counter at 7 a.m., wearer in the black crewneck leaning on one elbow, mug in hand, lunchbox half-closed in the foreground, graphic readable without looking posed. Ad angle Gift it to the person whose group chat is full of we survived another one after ordinary school runs. PDP promise A graphic built as a transparent print so the same toast still-life reads on this black crewneck and on a light counterpart without redesigning the joke. Review question Would the still-life feel like an inside joke a parent would send to their group chat without needing the product name explained? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookThe crewneck that toasts the morning you actually made it out. ✓ Specific buyer + momentA parent who treats packing lunchboxes and surviving bedtime stalling as unofficial holidays worth a quiet toast. ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
Master graphic v1 · review ready · gemini-2.5-flash-image
review The design itself. Everything downstream is built on the KEPT version.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.
