Signal Optional demand check
Brief Your living room is now an off-grid sanctuary.
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief gemini-3.1-flash-lite
Your living room is now an off-grid sanctuary.
Buyer The Burnout-Recovery Millennial Buying moment A 32-year-old remote worker who finishes a high-stress Zoom call, closes the laptop, and rolls out their mat in the living room specifically to reclaim their personal space from their professional environment. Insight The barrier to entry for mental health isn't lack of time; it's the inability to mentally 'switch off' from the digital grind. A physical object that signals a boundary between work and self-care is more effective than a meditation app. Product thesis The Affirmation Flow mat functions as a 'physical anchor'—a large-scale, high-contrast visual trigger that resets the nervous system the moment the user steps onto the surface. Visual family A heavy, optimistic, 1970s-inspired graphic layout that uses massive, stacked letterforms to occupy the mat's visual field. — STILLNESS IS A FLOW STATE Palette Deep Terracotta, Cream, Mustard Gold Hero scene A split-screen video: Left side shows a cluttered, glowing laptop screen; right side shows the mat being unrolled in a sun-drenched, clean corner of the room. The transition happens at the exact moment the mat hits the floor. Ad angle Stop working where you live. Start living where you practice. PDP promise Extra-wide, extra-long, extra-calm. Engineered for those who need a physical boundary to find their headspace. Review question Does the 'STILLNESS IS A FLOW STATE' tagline feel like a lifestyle mantra the buyer would want to display, or does it lean too far into 'corporate wellness' jargon? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookYour living room is now an off-grid sanctuary. ✓ Specific buyer + momentThe Burnout-Recovery Millennial ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.