Signal Optional demand check
Brief Turn the chill of a cold case into the warmth of your favori
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief gemini-3.1-flash-lite
Turn the chill of a cold case into the warmth of your favorite blanket.
Buyer The 'True Crime' enthusiast who treats Friday nights as a ritual of mystery, cold cases, and self-care. Buying moment It is 9:00 PM on a rainy Friday. The house is quiet, the lights are dimmed, the earbuds are in, and the listener is settling into their favorite corner of the sofa to binge-listen to a new series of unsolved cases. Insight True crime listeners often experience a 'cozy contrast'—the darker the subject matter, the more they crave physical warmth and safety to offset the tension of the narrative. Product thesis The FGS-B015 acts as a 'security blanket' for the armchair detective, bridging the gap between morbid curiosity and total comfort. Visual family A 1970s-inspired, sun-faded aesthetic featuring bold, weathered typography and distressed organic textures. — STAY COZY. SOLVE CASES. Palette Burnt Orange, Deep Navy, Cream, Mustard Yellow, Muted Teal Hero scene A cinematic, moody living room with a single floor lamp lit. The blanket is draped over the arm of a leather chair, with a steaming mug of tea nearby. Ad angle Focus on the 'Cozy/Creepy' dichotomy: 'Your favorite podcast just got a whole lot warmer.' PDP promise Wrap yourself in the ultimate companion for your deep-dive sessions; designed for heavy-duty binging and long-lasting comfort. Review question Does the vintage-distressed aesthetic feel authentic to the 'true crime' subculture, or does it lean too far into sports branding? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookTurn the chill of a cold case into the warmth of your favorite blanket. ✓ Specific buyer + momentThe 'True Crime' enthusiast who treats Friday nights as a ritual of mystery, cold cases, and self-care. ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.